HVAC
— LSA AVG. CPL $40–60
Seasonal volatility. AC summer / heating winter / shoulder-season slumps. Content + GBP posts smooth the curve.
→ HVAC · PLUMBING · ROOFING · INDUSTRY 02
HVAC. Plumbing. Roofing.
Three trades. Three different fights.
Each of these has its own SEO model — seasonality, emergency intent, insurance flow. We don't treat them the same, and we don't treat them like generic "home services."
Plumbing
— LSA AVG. CPL $35–55
Emergency-driven. "Open now" + "near me" + same-day = the three intents that matter. Schema and GBP attributes do the work.
Roofing
— LSA AVG. CPL $60–130
Highest CPL of the three. Storm-driven + insurance-flow. We optimize for "after a storm" + claim-assistance keywords.
→ THE COMMON THREAD
All three trades buy on Google.
Most of them aren't on Google.
The customer with a leak at 11 p.m. searches "plumber near me." The HVAC system that died on the hottest day searches "AC repair today." The roof leak that flooded the bedroom searches "emergency roofer."
You either show up in the local pack at the moment of intent or you don't. That is the entire game — and it is the entire game we play.
→ FOR EMERGENCY-DRIVEN DEMAND
Show up in the local pack
at the moment of intent.
HVAC and plumbing buyers don't shop — they search, click the first acceptable result, and call. Your GBP profile, your top three reviews, and your phone-number tap are the whole game. We make sure all three are working at 2 a.m. on a Sunday.
See pricing →→ FAQ
Common questions.
Q.01 I get most of my leads from LSA / HomeAdvisor. Why move to organic?
Lead-platform CPL keeps rising; lead quality keeps falling. Most of our HVAC and plumbing clients arrive paying $50+ per lead through paid channels and want to reduce that exposure. Organic local SEO compounds — at month 6 you're paying the same retainer for 2–3x the volume of month 1.
Q.02 Do you do storm-chasing roofing SEO?
No. We work with established roofers building durable local brands. Storm-chase / out-of-state-crew operations don't fit our model and create liability for the insurance-friendly clients we already serve.
Q.03 Will you take on my biggest competitor in town?
No. Competitor exclusivity in your geography per vertical. First HVAC company in Cedar Rapids gets exclusivity in Cedar Rapids. Your competitor calls; we tell them no — in writing.
Q.04 My brother-in-law does my SEO. Can you take over?
Yes, common situation. We do an audit, write a 90-day plan, you decide. Most of the time we find 5–10 things never set up correctly (GBP completeness, schema, citation NAP mismatches). Migration is straightforward.
Q.05 How do you handle 24/7 emergency service in GBP?
Open hours set to 24/7, the "emergency service" attribute enabled, schema.org "emergencyServiceAvailable" property in your site's LocalBusiness markup. AI Overviews and the local pack both surface this for "open now" queries.
Pricing
Three tiers. No surprises.
CHARTER
$300 /mo
For owner-operators building their local SEO foundation.
Same nine capabilities. 4 GBP posts a month, monthly reporting, 48-hour email response, lead-capture chatbot.
Start with CHARTERCORE
$500 /mo
For local businesses ready to compete on rankings and reviews.
Same nine capabilities. More volume each month — 1 blog post, citation cleanup, written review responses, mid-month pulse, conversational chatbot.
Start with CorePROFESSIONAL
$800 /mo
For established businesses in competitive markets.
Same nine capabilities. Highest volume — 2 blog posts, a quarterly landing page, full chatbot, competitor tracking, 24-hour priority response, quarterly review call.
Start with PROFESSIONALCancel anytime on Core and Professional · six-month minimum on Charter · no annual contracts. See the full plan comparison →
→ FREE LOCAL SEO AUDIT
Send your URL.
Get the audit.
Decide from there.
A one-page audit in 48 hours showing exactly where you're winning, where you're losing, and the three things to fix this month. No call. No commitment. No obligation to hire us.
- GBP completeness score across 8 sections
- Top 10 ranking keywords + 5 you're missing
- Local pack visibility heatmap
- Three specific 30-day quick wins