HVAC
— LSA AVG. CPL $40–60
Seasonal volatility. AC summer / heating winter / shoulder-season slumps. Content + GBP posts smooth the curve.
→ HVAC · PLUMBING · ROOFING · INDUSTRY 02
HVAC. Plumbing. Roofing.
Three trades. Three different fights.
HVAC, plumbing, and roofing companies run on Web Management Services that match each trade's actual SEO model — seasonality for HVAC, emergency intent for plumbing, insurance flow for roofing. We don't treat them the same, and we don't treat them like generic "home services."
Plumbing
— LSA AVG. CPL $35–55
Emergency-driven. "Open now" + "near me" + same-day = the three intents that matter. Schema and GBP attributes do the work.
Roofing
— LSA AVG. CPL $60–130
Highest CPL of the three. Storm-driven + insurance-flow. We optimize for "after a storm" + claim-assistance keywords.
→ THE COMMON THREAD
All three trades buy on Google.
Most of them aren't on Google.
The customer with a leak at 11 p.m. searches "plumber near me." The HVAC system that died on the hottest day searches "AC repair today." The roof leak that flooded the bedroom searches "emergency roofer."
You either show up in the local pack at the moment of intent or you don't. That is the entire game — and it is the entire game we play.
→ FOR EMERGENCY-DRIVEN DEMAND
Show up in the local pack
at the moment of intent.
HVAC and plumbing buyers don't shop — they search, click the first acceptable result, and call. Your GBP profile, your top three reviews, and your phone-number tap are the whole game. We make sure all three are working at 2 a.m. on a Sunday.
See pricing →→ FAQ
Common questions.
Q.01 I get most of my leads from LSA / HomeAdvisor. Why move to organic?
Lead-platform CPL keeps rising; lead quality keeps falling. Most of our HVAC and plumbing clients arrive paying $50+ per lead through paid channels and want to reduce that exposure. Organic local SEO compounds — at month 6 you're paying the same retainer for 2–3x the volume of month 1. And those leads aren't sold to four of your competitors.
Q.02 What tier do most HVAC / plumbing shops land on?
Most established single-location shops land on Pro at $1,500/mo. Quieter one-market shops start on Essential at $900/mo. Multi-truck or multi-location operations move to Premium at $2,400/mo. Every tier includes exclusivity, Astro site, GBP, SEO, reviews, chatbot, and reporting — lead delivered to your inbox.
Q.03 Do you do storm-chasing roofing SEO?
No. We work with established roofers building durable local brands. Storm-chase / out-of-state-crew operations don't fit our model and create liability for the insurance-friendly clients we already serve.
Q.04 Will you take on my biggest competitor in town?
No. Competitor exclusivity is written into every engagement — per metro, per vertical. The first HVAC company in any market gets exclusivity in that market. Your competitor calls; we tell them no — in writing.
Q.05 My brother-in-law does my SEO. Can you take over?
Yes, common situation. We do an audit, write a 90-day plan, you decide. Most of the time we find 5–10 things never set up correctly (GBP completeness, schema, citation NAP mismatches). Migration is straightforward. Six-month minimum, then month-to-month.
Q.06 How do you handle 24/7 emergency service in GBP?
Open hours set to 24/7, the "emergency service" attribute enabled, schema.org "emergencyServiceAvailable" property in your site's LocalBusiness markup. AI Overviews and the local pack both surface this for "open now" queries. After-hours website leads go to your inbox via the AI chatbot.
Pricing
Three tiers. No surprises.
ESSENTIAL
$900 /mo
For one location, one market — the lead hits your inbox.
Full managed stack for a single shop. Website, GBP, citations, reviews, chatbot, monthly report + mid-month pulse. Email-only, 48-hour response.
START WITH ESSENTIAL →PRO
$1500 /mo
For competitive markets — more content, more pages, competitor tracking.
Everything in Essential, plus higher content volume, service-area pages, and competitor monitoring. Same email-first motion.
CHOOSE PRO →PREMIUM
$2400 /mo
For two to three locations or service areas — with market exclusivity.
Multi-location throughput plus competitor exclusivity in your market and vertical. Quarterly review call. Highest response priority.
CHOOSE PREMIUM →Six-month minimum on every tier · then month-to-month with 30-day notice · no annual contracts. See the full plan comparison →
→ FREE SEO SCORE CHECK
Send your URL.
Get your score.
Decide from there.
An automated on-page SEO audit — score and top issues in minutes, full report by email. No call. No commitment.
- On-page SEO score 0–100
- Title tags, meta, H1 analysis
- Technical issues flagged
- Full report link by email