Practice-area schema
LegalService schema with practice areas, jurisdictions, and bar memberships marked up. Surfaces in AI Overviews when prospects search for specific case types.
→ ATTORNEYS · INDUSTRY 03
Solo & small-firm law.
Half the agency price.
Estate, family, criminal, immigration. Legal SEO runs $2,000–3,500 a month for the work we do. We do it for $800 — because we don't run a sales team.
→ THE PROBLEM
Most legal SEO is overpriced.
You don't need a $4,000 agency.
The big legal-SEO firms have a sales team, a tier of account managers, a junior team doing the actual work, and an upsell ladder. Your retainer pays for all of it — and only a sliver reaches the work itself.
We're a small team that does the work directly. For a solo or small-firm practice, the output is comparable. The price is roughly half.
→ WHAT'S SPECIFIC TO LEGAL
Five things we get right for attorneys.
→ FOR THE SOLO + SMALL FIRM
Half the price of legal-SEO agencies,
because we don't run a sales team.
One experienced operator plus AI for volume tasks. The work output is comparable to mid-tier legal SEO; the price is half because there's no junior pass-through layer to fund.
See pricing →→ FAQ
Common questions.
Q.01 I've been quoted $2,500–4,000 per month by legal SEO agencies. Are you cheaper because you're less experienced?
We're cheaper because we don't spend $1,500/month of your retainer on a sales team and a tier of junior account managers. Our model is one experienced person doing the work + AI for volume tasks. The work output is comparable to mid-tier legal-SEO shops; the price is half.
Q.02 Will you work with PI mills?
No. Our model is solo and small-firm attorneys building durable local practices. PI-mill volume work requires a different agency model and conflicts with our exclusivity promise — we couldn't serve a competitor next year.
Q.03 Do you handle pay-per-click for legal keywords?
No. Legal PPC is a specialty (Google heavily filters legal keywords, CPLs run $200–800). We do organic local SEO + GBP. We can refer you to a legal-PPC specialist if you need that channel — they pair well with our work.
Q.04 Can you guarantee a top-3 ranking for "personal injury lawyer [city]"?
No. PI is the most competitive legal vertical in any market. We can guarantee specific work, monthly reporting, and progress measured against where you started. Anyone guaranteeing top-3 PI rankings is either lying or breaking Google's rules.
Q.05 Will you respond to my Google reviews?
Yes — every review, including negative ones, with state-bar-aware language. No discussion of case specifics, no claims that imply outcomes, no testimonials that violate Rule 32:7-style restrictions. We err on the side of compliant.
Pricing
Three tiers. No surprises.
CHARTER
$300 /mo
For owner-operators building their local SEO foundation.
Same nine capabilities. 4 GBP posts a month, monthly reporting, 48-hour email response, lead-capture chatbot.
Start with CHARTERCORE
$500 /mo
For local businesses ready to compete on rankings and reviews.
Same nine capabilities. More volume each month — 1 blog post, citation cleanup, written review responses, mid-month pulse, conversational chatbot.
Start with CorePROFESSIONAL
$800 /mo
For established businesses in competitive markets.
Same nine capabilities. Highest volume — 2 blog posts, a quarterly landing page, full chatbot, competitor tracking, 24-hour priority response, quarterly review call.
Start with PROFESSIONALCancel anytime on Core and Professional · six-month minimum on Charter · no annual contracts. See the full plan comparison →
→ FREE LOCAL SEO AUDIT
Send your URL.
Get the audit.
Decide from there.
A one-page audit in 48 hours showing exactly where you're winning, where you're losing, and the three things to fix this month. No call. No commitment. No obligation to hire us.
- GBP completeness score across 8 sections
- Top 10 ranking keywords + 5 you're missing
- Local pack visibility heatmap
- Three specific 30-day quick wins