Service-area business GBP
Configured correctly for businesses that travel to customers (not storefronts). Service areas defined down to ZIP, hours set, attributes filled.
→ HOME SERVICES · INDUSTRY 01
Home services.
Map pack first. Always.
Home service businesses — plumbers, HVAC, roofers, electricians, garage doors, pest control — rely on Web Management Services to handle the website, GBP, reviews, and local SEO that put them in the map pack. The LSA economics broke. Local SEO didn't.
→ WHY HOME SERVICES NEEDS LOCAL SEO MOST
The LSA economics broke.
Local SEO didn't.
Five years ago Local Services Ads were $25 a lead. Today the same vertical can run $80–130 a lead, with lead-to-close rates that haven't kept up. The paid channel keeps getting more expensive.
A top-3 map-pack ranking in your service area produces calls every day, costs the same flat retainer regardless of how many leads come through, and compounds over time instead of resetting every billing cycle.
→ WHAT'S SPECIFIC TO HOME SERVICES
Five things we get right that generalists miss.
→ TIER FIT
Most home-service clients fit Core.
$500 / month.
A well-established service business with 5+ years in market typically lands on Core. New solo operators start on Charter ($300/mo, 6-month minimum). Multi-truck operations or unusually competitive metros sometimes flex up to Pro.
→ FOR THE OWNER-OPERATOR
When the website earns leads
while you're on a job site.
Service-area pages, before-and-after photo cadence, GBP posts that match seasonal demand, and a chatbot that captures emergency-after-hours intent. The bot books; you finish the day's job.
See pricing →→ FAQ
Common questions.
Q.01 I already pay for Local Services Ads. Why do I need this?
LSA leads have crossed $80+ each in most trades, with declining quality. Organic local SEO (GBP + map pack rankings) gets you the same lead without the per-click cost. We've had clients cut LSA spend by 60–70% within 6 months once organic kicked in. We're not against LSA — we just make it less necessary.
Q.02 How fast can you get me ranking in my market?
Honest answer: 90 days for citations and on-page work to land, 3–6 months for measurable local-pack ranking shifts in competitive markets, 6–12 months to hold top-3 against entrenched competitors. We don't promise faster than reality.
Q.03 I have multiple service areas. Will you build separate pages?
At Charter, no — one homepage with strong local signals. At Core, we add 1 location page if it makes sense. At Pro, you get 1 new local landing page per quarter, targeted to the highest-volume secondary market.
Q.04 Will you take on my biggest competitor?
No. Competitor exclusivity is in the contract — per metro, per vertical. The first plumber in any market gets exclusivity in that market. The competitor calls; we tell them no.
Q.05 Do you handle Yelp, Angi, HomeAdvisor, Thumbtack?
NAP consistency across them, yes. Active campaigns or paid placements on those platforms, no — different model from local SEO and we don't want to dilute focus.
Pricing
Three tiers. No surprises.
CHARTER
$300 /mo
For owner-operators building their local SEO foundation.
Same nine capabilities. 4 GBP posts a month, monthly reporting, 48-hour email response, lead-capture chatbot.
Start with CHARTERCORE
$500 /mo
For local businesses ready to compete on rankings and reviews.
Same nine capabilities. More volume each month — 1 blog post, citation cleanup, written review responses, mid-month pulse, conversational chatbot.
Start with CorePROFESSIONAL
$800 /mo
For established businesses in competitive markets.
Same nine capabilities. Highest volume — 2 blog posts, a quarterly landing page, full chatbot, competitor tracking, 24-hour priority response, quarterly review call.
Start with PROFESSIONALCancel anytime on Core and Professional · six-month minimum on Charter · no annual contracts. See the full plan comparison →
→ FREE SEO SCORE CHECK
Send your URL.
Get your score.
Decide from there.
An automated on-page SEO audit — score and top issues in minutes, full report by email. No call. No commitment.
- On-page SEO score 0–100
- Title tags, meta, H1 analysis
- Technical issues flagged
- Full report link by email