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The Roofing Lead Cost Crisis: $90/lead, 30% Close Rate, and What to Do About It

Roofing has the highest LSA CPL of any major trade. The economics no longer work for non-storm-chase operators. Here's the alternative that does.

— BY Phil B.

Roofing has the highest LSA CPL of any major trade. The economics no longer work for non-storm-chase operators. Here’s the alternative that does.

A roofer working on a residential roof — the trade hit hardest by the 2026 lead-cost crisis.

What this post will cover

  • Current LSA CPL data for roofing in 2026 ($60–130 range)
  • Storm-driven vs. organic-relationship roofing markets
  • Insurance-flow keyword strategy
  • Why organic local SEO compounds in roofing more than other trades
  • The 90-day plan for a roofer transitioning off heavy LSA spend
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