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Local SEO for Solo Attorneys: The 5 Pages Your Site Must Have

If you're running a solo legal practice, the difference between ranking and being invisible is structural. Five specific pages — built right, schema-marked, geo-targeted — do most of the work.

— BY Phil B.

If you’re running a solo legal practice, the difference between ranking and being invisible is structural. Five specific pages — built right, schema-marked, geo-targeted — do most of the work.

What this post will cover

  • The five must-have pages for a solo attorney’s website
  • LegalService schema for each practice area
  • Geo + practice-area page strategy (e.g., “estate planning attorney Cedar Rapids” vs. “Iowa City”)
  • Bar-association compliance considerations (Iowa Rule 32:7 specifics)
  • Common mistakes that get attorney sites filtered or buried
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  • GBP completeness score across 8 sections
  • Top 10 ranking keywords + 5 you're missing
  • Local pack visibility heatmap
  • Three specific 30-day quick wins
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