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AI Overviews Just Took Your Local Pack: Here's What Replaces It

AI Overviews now appear in 68% of local searches. The local pack moved below the fold on mobile. Here's how the rules of local SEO have changed in the last 18 months.

AI Overviews now appear in 68% of local searches. The local pack moved below the fold on mobile. Here’s how the rules of local SEO have changed in the last 18 months.

A clean interface and data view — how AI Overviews are reshaping the local pack.

What this post will cover

  • The 68% data — where it came from, how to measure it for your industry
  • What AI Overviews pull from (FAQ schema, GBP Q&A, and content with clean entity markup)
  • The new local pack: smaller, lower, but still high-converting if you’re in it
  • AEO vs. SEO: what changes, what stays the same
  • The three optimizations that move you from “ignored by AI Overviews” to “cited by AI Overviews”

The hands-on version of this work — AEO and GEO, managed monthly — is covered on our AI search optimization page.

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