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AI Overviews Just Took Your Local Pack: Here's What Replaces It

AI Overviews now appear in 68% of local searches. The local pack moved below the fold on mobile. Here's how the rules of local SEO have changed in the last 18 months.

— BY Phil B.

AI Overviews now appear in 68% of local searches. The local pack moved below the fold on mobile. Here’s how the rules of local SEO have changed in the last 18 months.

What this post will cover

  • The 68% data — where it came from, how to measure it for your industry
  • What AI Overviews pull from (FAQ schema, GBP Q&A, and content with clean entity markup)
  • The new local pack: smaller, lower, but still high-converting if you’re in it
  • AEO vs. SEO: what changes, what stays the same
  • The three optimizations that move you from “ignored by AI Overviews” to “cited by AI Overviews”
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  • GBP completeness score across 8 sections
  • Top 10 ranking keywords + 5 you're missing
  • Local pack visibility heatmap
  • Three specific 30-day quick wins
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