Email Marketing

Email marketing and newsletter campaigns are generally perceived as valid news sources which can help strengthen and grow your organization’s communication with your valued customers. Our newsletters / Email Blast are designed for clients wanting to keep a frequent informal communication channel open to their customers. We at Web Management SEO design beautiful newsletters / Email Blast Campaign that will stun your readers. Our e-mail newsletter designs are appealing and coordinated with your existing identity and image that allows you to consistently communicate information and updates to your customers.

E-mail marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

  • sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business
  • sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately
  • adding advertisements to e-mails sent by other companies to their customers
  • sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).

Researchers estimate that United States firms alone spent US $400 million on e-mail marketing in 2006.

Newsletter

A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of newsletters. Additionally, newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general is gaining popularity over printed correspondence.

Many newsletters are published by clubs, churches, societies, associations, and businesses, especially companies, to provide information of interest to their members, customers or employees. Some newsletters are created as money-making ventures and sold directly to subscribers. Sending newsletters to customers and prospects is a common marketing strategy, which can have benefits and drawbacks.

General attributes of newsletters include news and upcoming events of the related organization, as well as contact information for general inquiries.